Privacy Policy

Last updated: August 2026

Reframe Wellness respects your privacy and is committed to responsibly handling personal and health information.

This Privacy Policy explains how Reframe Wellness (“we”, “us” or “our”) may collect, use, store and disclose personal information when you visit our website, enquire about our services or participate in Reframe Wellness coaching.

1. Information We May Collect

Depending on your interaction with Reframe Wellness, we may collect information including:

  • Name

  • Date of birth or age

  • Email address

  • Phone number

  • Emergency contact information

  • Billing and transaction information

  • Health and medical history

  • Current symptoms and health concerns

  • Diagnosed conditions

  • Medications and supplements

  • Allergies and intolerances

  • Pathology or test results voluntarily supplied by you

  • Dietary information

  • Exercise and activity information

  • Injury history

  • Lifestyle, sleep and stress information

  • Menstrual or reproductive health information where relevant

  • Weight, measurements and progress information

  • Progress photographs voluntarily provided by you

  • Consultation notes

  • Coaching messages

  • Check-in responses

  • Information submitted through forms or questionnaires

  • Website usage and technical information

We seek to collect only information reasonably necessary for our services and business activities.

2. Health and Sensitive Information

Some information provided to Reframe Wellness may constitute sensitive or health information.

Where required, we obtain consent to collect health information reasonably necessary to provide nutrition, fitness and wellness services.

3. How Information Is Collected

Information may be collected when you:

  • Visit our website

  • Submit an enquiry

  • Complete an online form

  • Book a consultation

  • Purchase or enrol in a service

  • Complete an intake questionnaire

  • Participate in a consultation

  • Complete a coaching check-in

  • Use our coaching platform or application

  • Communicate with Reframe Wellness

  • Provide health or pathology information

  • Subscribe to communications

4. How We Use Your Information

Personal and health information may be used to:

  • Provide nutrition, fitness and wellness services

  • Assess your circumstances and goals

  • Develop individualised recommendations

  • Develop nutrition or exercise programs

  • Monitor progress

  • Communicate with you

  • Manage appointments

  • Process and administer payments

  • Maintain appropriate professional records

  • Respond to enquiries

  • Improve our services

  • Operate our website and online platforms

  • Meet legal, professional and administrative obligations

5. Health Information

Health information may be collected where reasonably necessary to safely and appropriately provide your service.

This may include information about medical conditions, medications, symptoms, injuries, nutrition, exercise, pathology and other health circumstances.

We will not intentionally use your health information for unrelated purposes without appropriate consent or another lawful basis.

6. Third-Party Service Providers

Reframe Wellness may use third-party providers to operate our business and deliver services.

These may include providers used for:

  • Coaching and program delivery

  • Appointment scheduling

  • Online forms

  • Payment processing

  • Email and communication

  • Website hosting

  • Secure file storage

  • Accounting

  • Analytics

  • Customer management

These providers may process or store information on our behalf.

Some providers may process or store information outside Australia. Where applicable, we take reasonable steps required by law in relation to overseas handling or disclosure.

7. Payment Information

Payments may be processed by third-party payment providers.

Reframe Wellness does not necessarily directly store complete credit or debit card details.

The relevant payment provider's privacy policy and terms may also apply.

8. Storage and Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Information may be stored using secure digital systems, password-protected accounts and professional software platforms.

No electronic storage or transmission method can be guaranteed to be completely secure.

9. Disclosure of Information

Reframe Wellness does not sell your personal or health information.

Information may be disclosed where:

  • You have provided consent

  • It is reasonably necessary to provide a service you requested

  • An authorised service provider is assisting us in operating our business

  • Disclosure is required or authorised by law

  • Another lawful basis permits disclosure

Where communication with another healthcare professional would be beneficial, appropriate consent will generally be sought before sharing relevant health information unless disclosure is otherwise authorised or required by law.

10. Progress Photos, Testimonials and Marketing

Reframe Wellness will not intentionally publish identifiable client health information, progress photographs, testimonials or results for promotional purposes without appropriate permission.

Where permission is provided, content will be used according to the consent given.

Participation in marketing or testimonial content is optional and is not a condition of receiving Reframe Wellness coaching.

11. Marketing Communications

Where you have subscribed or otherwise consented to receive marketing communications, we may send information relating to Reframe Wellness services, resources, programs or offers.

You may unsubscribe from marketing communications at any time.

Service-related communications necessary for your coaching may still be sent.

12. Cookies and Website Analytics

Our website may use cookies and similar technologies to provide website functionality and understand how visitors interact with our website.

Third-party services may collect technical information such as device type, browser information, pages visited and approximate location information.

Cookie preferences may be managed through your browser or available website settings.

13. Access and Correction

You may contact Reframe Wellness to request access to personal information we hold about you or request correction of information that is inaccurate or out of date.

There may be circumstances where access can lawfully be limited or refused.

14. Retention of Information

Personal and health information may be retained for as long as reasonably necessary to provide services and meet applicable legal, professional, insurance and record-keeping requirements.

When information is no longer required, reasonable steps may be taken to securely destroy or de-identify it where appropriate.

15. Privacy Concerns and Complaints

If you have questions or concerns regarding how your personal information has been handled, please contact Reframe Wellness.

We will take reasonable steps to investigate and respond to privacy concerns.

Where applicable, you may also have the right to contact the relevant Australian privacy regulator.

16. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to our services, systems or legal obligations.

The current version will be published on our website with the date it was last updated.

17. Contact Us

For questions, privacy concerns or requests relating to your personal information, please contact:

Reframe Wellness
Email: caitlin@reframewellness.com.au | dale@reframewellness.com.au
Website: www.reframewellness.com.au